Clarity - who are you,
intagram is happening for everyone - relevant for everyone - 150 characters to say who you are to the world.
new book is supporting the launch of new collections
think of instagram as a source to get the word out.
Instagram private account and business account _who’s talking ?? You WE or I
create a call to action, join the movement, share your hashtag
create community around what your building.
using a vocabulary as a brand
what is your message? what are your takeaways.
the point of social media is accessibility.
Engagement is everything - getting people to tag
ask advice - discovery page for new people to follow - ask questions (do you like this or that) people like talking and sharing - genuine authentic
be real
weekend hashtag projects - every weekend instagram host a weekend hashtag project
share others work (respectfully)
do takeovers - onekingslane, west elm, highpoint market,
give shout outs
comments and “like” strangers images
share generously (get over people stealing your ideas and work)
cater content to platform - recycle content
optimize blog for mobile - 60 percent read on mobile
share your images on other platforms
takeaways - create clarity,
3 time s a day no more than 7 times a day.
@tag with @soandso also tag the images
content becomes your portfolio - become a polite stalker, content is king, grow readership, improve metrics.