The way we buy furniture is rapidly changing. The marketplace looks
increasingly different and the customer profile is evolving along with
it. Today’s furniture buyer has a bevy of resources available for their individual design process.
There
are big-box showrooms, small boutiques and many online distributors. These
days, its possible to complete a project without ever setting foot in a showroom.
Options - options - options! Here's a platform that caters to members of the
interior design and architectural trade.
Introducing 
...
TRESSLE: /Tres-sel/
1. Noun - a highly curated Members Only buyers club for interior design.
2. Allows members access to interior design products at wholesale prices in an online platform.
3. In layman's terms, TRESSLE is becoming Google to the trade
Juliana White + Fatima Yusuf
TRESSLE
founders and Toronto transplants Juliana White and Fatima Yusuf are reporting some impressive data.
The stats that shine are the growth of their user-base and the
expansion of their manufacturer networks. Both have tripled in the past 4 months.
"Our brands
are sourced and recommended by each of our trade members. Our unique
curation process allows you to access the brands loved by the interior design
community, all in one place" says CEO Juliana White of TRESSLE.
What are some of the challenges you've faced in starting your own business?
J: Everyday is a new challenge, which is also the best part. We
are constantly problem solving so we can better build the best product for our
customer. The constant challenge and mental stimulation is the draw for me.
F: The
challenges truthfully are constant in entrepreneurship, from deciding to take
the plunge, to finding the right market, getting the right product, and
everything in between. To me the real question is the attitude you need to be
motivated by these challenges. I think that ultimately comes from conviction in
what you’re building, confidence in yourself to make the right decisions (based
on the information you have and your intuition), and being comfortable
with risk.
What
are the rewards from your work?
One
of the best lessons my parents taught me is to...?
Which
philanthropic organizations have you been connected to?
F: We previously co-founded a non-profit organization, Rock the Runway, a
platform for emerging artists in fashion and music in Toronto. All
proceeds from our events were donated to War Child, specifically for disaster
relief programs and facilitating female education and entrepreneurship in
war-torn countries.
What is your “go-to” fashion brand?
F: Chanel but until I can afford it you’ll find me at Club Monaco.
What is the last photo you
took with your cell phone?
J: The
back of a modem to remember a wifi password. I don’t take many pictures.
F: A
picture of my baby niece. Obsessed.
It’s 6pm at your favorite bar or restaurant, what drink do you order?
J:
Glass of red wine.
F: Haha, well I’d just be
ordering a diet coke or sprite since I don’t drink, but I’ll spice it up with
some lemon.
Clearly
these ladies compliment each other both in business and in life. They met in college at the University of Toronto and were dorm mates for many semesters. In fact, their
emphasis on collaboration stems from their long friendship. They've built a strong business network by building relationships and inviting their customers into the design
conversation, while recognizing users who want to showcase their style. #mytressle
Juliana's degree is in English Literature and Media Studies. Fatima earned a Business Degree in Commerce, Finance and Economics. Juliana originally
modeled Tressle around an analysis of e-commerce statistics in the US after
noticing the fast growth taking place in the home furnishing and decor sales
category. Intrigued by the exponential growth of companies such as Fab and One
Kings Lane, Juliana hypothesized TRESSLE's opportunity in the design space and
moved forward to build an initial platform for everyday design to begin testing
the opportunity.
A few months into
the project, Juliana called up Fatima to partner with her on the business.
Fatima had been focusing on strategy and innovation at a global consulting firm at the time and understood the market opportunity taking place in the retail sector.
Over the course of the last year and a half their fieldwork (and subsequent business ideology) lead them to understand it was the interior design industry that was expanding and showed no sign of slowing down. They tested and refined
the platform based on extensive market research and direct feedback from their
customers, resulting in TRESSLE shifting into what it is today - a buyers club
for interior design.
"As a buyers collective, we are able to pool the buying power of our members resulting in prices that are inaccessible to individual buyers and independent firms. We also do not require minimums." Fatima Yusuf, COO of TRESSLE
The process for joining is swift and uncomplicated- membership for Interior Designers, Architects and Design Professionals that submit their credentials and tax id. join at no cost. The TRESSLE platform is designed to save you time and money.
TAP here to go direct to the TRESSLE site.
#tressle #julianawhite #fatimayusuf #savetime #shoponline #rootcellar #buyersclub #tuckerrobbins #arteriors #leftbank #product #style
The way we buy furniture is rapidly changing. The marketplace looks increasingly different and the customer profile is evolving along with it. Today’s furniture buyer has a bevy of resources available for their individual design process.
There
are big-box showrooms, small boutiques and many online distributors. These
days, its possible to complete a project without ever setting foot in a showroom.
Options - options - options! Here's a platform that caters to members of the interior design and architectural trade.
Options - options - options! Here's a platform that caters to members of the interior design and architectural trade.
Introducing ...
...
TRESSLE: /Tres-sel/
1. Noun - a highly curated Members Only buyers club for interior design.
2. Allows members access to interior design products at wholesale prices in an online platform.
3. In layman's terms, TRESSLE is becoming Google to the trade
 |
| Juliana White + Fatima Yusuf |
TRESSLE
founders and Toronto transplants Juliana White and Fatima Yusuf are reporting some impressive data.
The stats that shine are the growth of their user-base and the
expansion of their manufacturer networks. Both have tripled in the past 4 months.
"Our brands
are sourced and recommended by each of our trade members. Our unique
curation process allows you to access the brands loved by the interior design
community, all in one place" says CEO Juliana White of TRESSLE.
What are some of the challenges you've faced in starting your own business?
J: Everyday is a new challenge, which is also the best part. We are constantly problem solving so we can better build the best product for our customer. The constant challenge and mental stimulation is the draw for me.
F: The
challenges truthfully are constant in entrepreneurship, from deciding to take
the plunge, to finding the right market, getting the right product, and
everything in between. To me the real question is the attitude you need to be
motivated by these challenges. I think that ultimately comes from conviction in
what you’re building, confidence in yourself to make the right decisions (based
on the information you have and your intuition), and being comfortable
with risk.
What
are the rewards from your work?
J/F:
Building something that has value for your customers is truly rewarding. When
you know there’s demand, there’s a serious high that comes with it.
One
of the best lessons my parents taught me is to...?
J:
To find out what you’re capable of, compete with yourself, not others.
F: Think positively - of yourself, of others, of the world, and the good you
can bring to it.
Which
philanthropic organizations have you been connected to?
F: We previously co-founded a non-profit organization, Rock the Runway, a platform for emerging artists in fashion and music in Toronto. All proceeds from our events were donated to War Child, specifically for disaster relief programs and facilitating female education and entrepreneurship in war-torn countries.
What is your “go-to” fashion brand?
F: Chanel but until I can afford it you’ll find me at Club Monaco.
What is the last photo you
took with your cell phone?
J: The back of a modem to remember a wifi password. I don’t take many pictures.
F: A picture of my baby niece. Obsessed.
It’s 6pm at your favorite bar or restaurant, what drink do you order?
J: Glass of red wine.
F: Haha, well I’d just be
ordering a diet coke or sprite since I don’t drink, but I’ll spice it up with
some lemon.
Clearly
these ladies compliment each other both in business and in life. They met in college at the University of Toronto and were dorm mates for many semesters. In fact, their
emphasis on collaboration stems from their long friendship. They've built a strong business network by building relationships and inviting their customers into the design
conversation, while recognizing users who want to showcase their style. #mytressle
Juliana's degree is in English Literature and Media Studies. Fatima earned a Business Degree in Commerce, Finance and Economics. Juliana originally
modeled Tressle around an analysis of e-commerce statistics in the US after
noticing the fast growth taking place in the home furnishing and decor sales
category. Intrigued by the exponential growth of companies such as Fab and One
Kings Lane, Juliana hypothesized TRESSLE's opportunity in the design space and
moved forward to build an initial platform for everyday design to begin testing
the opportunity.
A few months into
the project, Juliana called up Fatima to partner with her on the business.
Fatima had been focusing on strategy and innovation at a global consulting firm at the time and understood the market opportunity taking place in the retail sector.
Over the course of the last year and a half their fieldwork (and subsequent business ideology) lead them to understand it was the interior design industry that was expanding and showed no sign of slowing down. They tested and refined
the platform based on extensive market research and direct feedback from their
customers, resulting in TRESSLE shifting into what it is today - a buyers club
for interior design.
"As a buyers collective, we are able to pool the buying power of our members resulting in prices that are inaccessible to individual buyers and independent firms. We also do not require minimums." Fatima Yusuf, COO of TRESSLE
"As a buyers collective, we are able to pool the buying power of our members resulting in prices that are inaccessible to individual buyers and independent firms. We also do not require minimums." Fatima Yusuf, COO of TRESSLE
TAP here to go direct to the TRESSLE site.
#tressle #julianawhite #fatimayusuf #savetime #shoponline #rootcellar #buyersclub #tuckerrobbins #arteriors #leftbank #product #style